Financial health platform Level appoints Chief Behavioural Officer


Level Financial Technology has appointed Dr Jim Coke as its first Chief Behavioural Officer to oversee the impact of ‘nudging’, to promote better money management.

A former banker turned behavioural economist, Dr Coke started his career as a risk manager at HSBC before moving to China after the global financial crisis. There, he continued in wealth management, launching Hilmann Reinier Commodities Ltd. in 2012.

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