Financial health platform Level appoints Chief Behavioural Officer

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Level Financial Technology has appointed Dr Jim Coke as its first Chief Behavioural Officer to oversee the impact of ‘nudging’, to promote better money management.

A former banker turned behavioural economist, Dr Coke started his career as a risk manager at HSBC before moving to China after the global financial crisis. There, he continued in wealth management, launching Hilmann Reinier Commodities Ltd. in 2012.

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